“While reading All Customers Are Irrational I realized that I really did not have a clue as to what my customers think, feel, or want. Bill Cusick’s groundbreaking insight into how customers REALLY think and respond was the catalyst for the paradigm shift I needed to go to the next level and connect with my customers.”
— Rick Roman, Chairman and CEO, The Signature Room at the 95th, Chicago, Illinois

“We all want to delight our customers, but how do we know exactly what they want? Customers often can’t articulate what they are looking for or why they buy. In his terrific new book, Bill Cusick helps us get inside our customers’ brains and gives us a blueprint for understanding how to deliver the products and services customers will love.”
— Jackie Huba, co-author of Citizen Marketers and Creating Customer Evangelists

“After reading All Customers Are Irrational I find myself unconsciously seeing things from the customer’s perspective…which is probably something I should have been doing for a long time. Bill Cusick provides real information on things all business owners need to consider before selling products to their customers. In this tough economy, understanding the behaviors of the “irrational” customer will put business owners a step ahead of the competition.”
— Craig Fichtelberg. President, AmTrav & CheapAir.com

“This book is a refreshing must-read for anyone who is a customer, has a customer, or wants a customer. Bill Cusick provides a unique perspective on the customer experience. Truly innovative in his approach to the mindset of customers. Don’t be “irrational”; run out and buy this book!!!”
— Mikki Williams, CSP, Professional Speaker/Serial Entrepreneur and sometimes Irrational Customer