Who’s an “irrational” customer?

You are. I’m an irrational customer as well. Fact is, we are all irrational, and emotional, and ignorant. It has to do with how our brains work. And it’s high time companies figure it out, and embrace it. Learn more »

Bill Cusick

About Bill Cusick

Bill is the CEO of Vox, Inc, a Chicago-based consulting firm focusing on improving their clients' customer experience in order to improve retention and boost revenue.


Latest Videos


Upcoming Speaking Events

Date

February 20, 2008

Location

CUES – Webinar @ www.cues.org

Host

Credit Union Executives Society

Event

Beware Member Satisfaction

Time

10:00 a.m. – 11:30 a.m. (central time)

Date

March 9-12, 2008

Location

Atlanta, GA

Host

ACE (Aspect Customer Experience)

Event

ACE 2008

Date

March 26, 2008

Location

CUES – Webinar @ www.cues.org

Host

Credit Union Executives Society

Event

Irrational Members

Time

10:00 a.m. – 11:30 a.m. (central time)

Bill Cusick on Irrational Customers

Bill Cusick on Irrational Customers

Irrational Customers

Irrational customers explained by Bill.
3:23 – From: Chicago American Marketing Association

Bill Cusick on Amex, etc.

Amex, etc.

How do you market to irrational customers?
1:24 - From: Chicago Amerian Marketing Association.

Bill Cusick on Real Growth

Bill Cusick on Real Growth

Real Growth

What the numbers really mean.
1:00 – From: Chicago American Marketing Association


Need a Speaker?

Contact Bill to speak at your next event or conference.