Who’s an “irrational” customer?

You are. I’m an irrational customer as well. Fact is, we are all irrational, and emotional, and ignorant. It has to do with how our brains work. And it’s high time companies figure it out, and embrace it. Learn more »
Bill Cusick

About Bill Cusick

Bill is the CEO of Vox, Inc, a Chicago-based consulting firm focusing on improving their clients' customer experience in order to improve retention and boost revenue.

Articles

Feeling irrational? Check out the following in-depth articles by Bill. Thank you for your interest. Bill always appreciates feedback. Especially when it’s irrational.

Recent Articles

Three Reasons to be Wary of Satisfaction Surveys – By Bill Cusick (as featured on MarketingProfs.com

Pay no Attention to the Irrational Man Behind the Curtain – By Bill Cusick