“That sounds like a great offer! But right now, my cat has indigestion, so no thanks.” |
Here’s an interesting article on why (in the author’s opinion) customers will say no to an attractive marketing offer, even if it makes perfect sense.
His ten reasons for customers to pass on your next offer are:
(1) Inertia (i.e. laziness)
(2) Credibility
(3) Adopter habits
(4) Conflicts of interest
(5) Ego & Competitiveness
(6) Bad timing
(7) Poor Past Experience With A Competitor
(8) Paid For, or Free Alternatives
(9) A Lousy Mood, Acid Reflux, Hangover, Hunger, & Other Maladies
(10) Fear
I’m not sure if I agree with these specific reasons, but there is merit in what he’s saying. As customers, we don’t check a logical series of reasons for why we should or should not act on an offer. These and other emotional (and yes, irrational) reasons weigh just as heavily in our minds…whether we know it or not.
