We often react more powerfully to one product design over another, sometimes for reasons that have nothing to do with function, like here. If you look at the picture, your first thought is probably not, “wow, that looks like a really functional flash drive.”

It’s a great example of solid anthropomorphic design, which plays on our subconscious tendency to attribute human characteristics to inanimate objects. And some say it’s cute.

Posted by Bill Cusick on March 10th, 2008 in Irrational Customers

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