While reading All Customers Are Irrational I realized that I really did not have a clue as to what my customers think, feel, or want. Bill Cusick's groundbreaking insight into how customers REALLY think and respond was the catalyst for the paradigm shift I needed to go to the next level and connect with my customers.
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New Orleans – The Ultimate Customer Experience?
I just got back from three days on a business junket of sorts in the Big Easy. I’ve been to NOLA a few times and the after-effect is always the same: I need some sleep.
Retailers everywhere – from the big boxes to the corner mom and pop store – universally struggle to deliver a consistent [...] -
It’s not what they say, it’s how they say it
I was driving back from North Carolina yesterday with a friend of mine and we stopped in Indianapolis, winding through city streets to locate a brewpub we wanted to try. The place was great, and we each picked one (and of course, only one) draught to try.
Though it was 4:00 in the afternoon and less [...]